Quản trị marketing tại Viễn thông Yên Bái

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:$% R!**FG14L'*:)<o*
"=41.L&*D):$% R!*<
* Phó Giám đốc, Kế toán trưởng Viễn thông Yên Bái:
c-o*^W"=(o*41.):0L
DA/)5)2 :o*+L&*
&"o**DN"32 <
M)*&"9^W"=(o*e)+H *'
)*+':0L+-*4DN5)4L:*+_D
M)*&"9:k"K#:)<
1.1.2.3. Các phòng ban chức năng và các đơn vị trực thuộc:
*X +NF")o*
&*/^H+#+')+"+')*+'+#+
'?)+L+FA-'*<<<<
1. Pho
̀
ng tổ chức lao động:
a) Chức năng:
"(o*&)/^HA1`[+41.*G
E2+41.)D"0+41.))2)["3
E2+#A*`7G1)B`7+ *)
A)+?242!W_<
b) Nhiệm vụ:
wž2?"0*HG*41.A1`[I3
UžMa&)6='\<
wk&B'`2?')+4)*GTDL
o*`5`]GH+%+D*G?$% R
!*41.<W*:NB7)&>[&GH*G?
)41.<
wž2?4)+')D))*&BE2g
*:A1`['?)?)*&B<
wW'))F(tuyển dụng, thôi việc, điều động)Bo*
&>)?A-H&B'<
wo14*#A*)!k$e"+[A+ +
B *<
wK1.EA0!k$5)4L+H41.Ah?N 
)*"3)&)04<
wH*#A*D"0+N[+!ž)
!k$&)0L5)4L:":)<
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5
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wž2?')0*D"0&>)?<c3
*XF&B')')0*D"0)*0L0A9<
wž2?42D"0+)B*2:
$% R!*"?Y*0L0A9&B'<
wž2?42+4"9++4"0
')*)0L&0A9#A*:k""?Y
:)!"#$% <
wAN'*?)o*)B*:
 *41&L?)*/A2^
* Lĩnh vực Bảo vệ:
- Chức năng:
"(o*$% R!*HG1)1G1))
"&))UžMa:$% R!*+H
 *X*H+ *?242N42AL
"0<
- Nhiệm vụ:
Ÿž2?H')+"0&> *G1)0
4+G1)" :$% R!*<
ŸH+"?Y"0*+4D *X
*H<
ŸH[+GE?"VN)"3G1)04<W
4*04+0L&))kD8
?4G1)G#+G1)04+":$% 
R!*<
Ÿž2?')H["3?242F<
ŸK1."3?GL5)4L<
ŸK1.+G1)?"V*&GL@'#+?"35)4L<
* Lĩnh vực Bảo hộ Lao động:
- Chức năng:
"(W7)4D3D8?-
4A')|:"=)+41.FA-
A')|)*G 2&)0L<
- Nhiệm vụ:
Ÿž2?')"0&> *F:$%
 R!*<
ŸK1.A')|*G 2&)a)<
ŸK1.A)
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6
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Ÿ[A)&)$% R!*<
Ÿ&DXAG "=+A)
j)"=)<
2. Phòng Kế toán Thống kê Tài chính:
a) Chức năng:
o]+1*#`*+'L=*N'*A<MB&
*A**)'#<[*A+ ')*B
G*)*)#5):W#NNDUžMa:$%
 R!*<
b) Nhiệm vụ:
w+3* 8#)4)*+]+#)*1
**N'*A+>>2BA1+"D+4*
&>'41)UžMaAh?N'#:$% e<
wMB&+*A*')1+++)*<"?Y+'B
&8>Ah?N(N#*)A1+ +"&)0L<
w"?Y+'B&+*A* *#+')*90L&<
wW')#+*"0<
wK1.+5)?i*E^GHA+"`2?+'[)+
<
wH *jL+'B)*+4)* &>`2?0G1<
wK1.Ah?N+G1)A')*+"&86')*5)
k"4L<
w[A"^UNN)41.DUžMa+'B
&+2#*)'+#NN) *'+ 
':0L<[ +A')*5)4:*<
wc2# +A')*+"+D`[*1*NN
41&L4L'+#&)Ah?NE#+G1)
)A1:$% e<
wWG*)*)#+5)4:k")!"
#$% $k<
wAN'*?)o*2 <
3. Phòng Kế hoạch Kinh doanh:
a) Chức năng:
wH3+`2?&B'4)+')UžMa:*/
$% +  '?)*?LN'*&)"3
))]<
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7
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wž2?0J'8*/UžMa+E=28*
:))UžMa:$% R!*1G1))4*&>
UžMa)HL*&B<
wW')+&B'')g9&*&B*
?LN'?)$% +  *:'*
5)6='\')<
b) Nhiệm vụ:
wW')UžMaF<k+"+D`[*:
&"0+0D*)Z&'5<
w"?Y*0L&$% R!*`2?')
UžMaF5)?i*e')&))$%
 R!*<
wH3>>UžMa*+4.5)`[:
[&<
wH *'?)+ *LG*+(o*&)
9&*'G*[*?LN$% ++*
h+Ah8GL$% +&LG)e<
wHL&"=+D`["0**&B+9&L
&"=B2)41UžMa:$% R!*<*"0
&>D&++`h.2# L&"=T?G*)D*
A1j+?LNTD`[*G*'?)I36)+6
I<
wW*')DL+"0&>41*)'H
*L'*+(jUžMa*&B<
w&B'*?LN+*4LD*":)`2
?*"*?LN?))2[<
w"?Y+'B&+*A*+[e+`h.*A&)
*4LD*"<ML+D`["0*`h.*A
&<
wž2?4LD *FA-'*<
4. Phòng kế hoạch đầu tư phát triển:
a) Chức năng:
"(o*N^H3+`2?+41.
&B'4)+')"`2?0G1:*/$% +
  :$% R!*<*?6'2'
)&B'')g9&*&BF"
$% +5)6='\')<
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8
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b) Nhiệm vụ:
wH`2?&>?4)+')"?+&
/:$%   :$% R!*5)
Ae)"?Y:)<
w"?Y*0L&`2?')Ah8+1)9&
"$% F+H&B'<
w&B'*?*"+Ah8A1* *'*D
`2J &>5)&>"`2?0G1+1G1)(*
4L:*FG1"?Y:)<
wo(o*5)?iD+'B&+ *0L&B
'*?*"D+["3+ &>A2:*
4L41.:k"+:k&)4*&>"`2?+
jL&>?*?*+'+?)*j4D4L:
o*$% R!*<jGL:NEA0B&>E41&L
Ho*)?*?*5)')"&:
)$% R!*<
w5)?i+H3AD"`2?0G1B&>o*G*)
*))5)4L<
wWG*)*)H3>> *"`2?0G1*+
4.+F:$% R!*`[5):[&<
wH *[*-B&B'?*"+
G)E*?*"3)2[*?*"&:
)+1G1)*4L5)W&>[-j4D?<
wHjL*3E'D"`2?"
'**),&jGL3EB&>o*'.'<
_"3o*)N&5)?i+'B&+*A*4*&>&B'
3E<
w:&>&))[*:ND[5)4):eB
NN9&"$% +  <
w"`2?*4+4&>"`2?0G1+Ah8
A1:$% R!*<
wž2?*L)"+?))2[
<
wAN'*?)o*$% R!*)^
* Lĩnh vực Thanh tra:
- Chức năng:
Website: http://www.docs.vn Email : lienhe@docs.vn Tel : 0918.775.368
9
Website: http://www.docs.vn Email : lienhe@docs.vn Tel : 0918.775.368
"(o*$% eH*)&+
'B&*0L+!k$&)[#A*+*:
k"4L+N'):)+41. *&+
'B&+`]14'+*)*0L&<
- Nhiệm vụ:
Ÿž2?H')+"0&> *&+'B
&+14'*)<
ŸH*&+'B&5)"0&>+')
&5):o*<
Ÿo*A*+'B&*'++'L+4L
`h.A&+'B&:0L+:)H&k"+0
4*0L<
Ÿj&+`*&>"0*14'+*)
j4D14:o*+"?Y+'B&0L&14
'+*)j4D<
ŸH *?2&NA9:$% e+ "?Y
'B&*0L&?25)4L:k"+0
4*0L<
Ÿk+'LW7)$% e*?N*G*X
6gF,+*+*+4L:)
4G:$% R!*<
Ÿ&DHG*+`2?*4L+4
G:$% R!*<
ŸW4H&*[04*-
4)&+'B&+`]14'+*)
@+G <
5. Phòng Hành chính quản trị:
a) Chức năng:
wH3>>)&/A1`['?)NN
:$% R!*<"?Y *'5"95)4
L<ž2?"0&> **T5)?i+ *0L0A9+
*XF*"0&>+')7D&<
w *F"+"&8+'ANN *
 /#T41.+G1)A104$FXTNN
L++:$% R!*<
b) Nhiệm vụ:
Website: http://www.docs.vn Email : lienhe@docs.vn Tel : 0918.775.368
10
Website: http://www.docs.vn Email : lienhe@docs.vn Tel : 0918.775.368
wH`2?+&>G"?Y*4LD
F+N:*0L<!4 *+4LD2 +2
[&)$% R!*<k`2?AhHGHA
*4G<
w"=&E'y):$% R!*B`]'y
!k$5)4L:c*+k404<
wH+"?Y*)&):k+:e
*0L0A9TH3G*)*)'41o*<*4L:
k"+:)+‘!kaeR!*D *'5"9<
wK1.A1'$FX$% R!*+'B'
A1F5)4L<
wjGL?DNN)*L+*+
:0LH<
w+"?Y'*)?L++404<
w"=&G1)A1+G1))+c<K1."0`5 
$FX$% R!*+*`5 *)*G7
)+*G:0L<
wZAJ&GLNNA1`[+ *$FX$% 
R!*5)A2 <
w_1G1) *A&)'04<cNN)!k$&)
A)FB<
wK1. *F"G1)41)?[<
wWEA05)?iA')|)!k$Tc3H'*A')|
L'\F5)4L<
wZAJ+G1)41&GL+Ah?NG1)41)<[
*D&L&)8&"=3"=)G>"=+
[5)?iD&L8&"=3,G<
wH*+#A*:_1+k":[#
4D5)I7Hr *Gh+/N42A+
G1) &"=+&+&DHt<
wW4#4DL"000L&NA9*H
`7'*<
6. Phòng Mạng và Dịch vụ:
a) Chức năng:
K1.+'*+D+`h. &"+GL
$% +  :$% R!*<jL*
?*+'"$% +:$% R!*<*
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11
Website: http://www.docs.vn Email : lienhe@docs.vn Tel : 0918.775.368
)"% ++*&GL&B'?LN
F*&L&)$% R!*41.<W"=&*!e
cW! w o1  Tc* &B  ')  TEA*
'<<<:$% R!*<
b) Nhiệm vụ:
waG*)""3*?LN$% +ˆ5&5&LGe
R!*<ž2?4)+')*&B"$% <
w_D*)+'*+ <
w_D`[&>?"0*H$% <
wW4&2_D :)+*
 ?+*$% e+&)`h. $% &
<"?Y*0L0A9*4&>D41.+'*+
+G1)?"V+`h.&$% e<
wH3G*)*)+`h.AD>>+A"3+["3$%
 <
wk+D`[DeE+1)):*
0LDB&GL$% +N&3&$% B1
4*N5):A1`['?)<
w"=&!eXNG7)1 :$%
 R!*<"*"0*G*X+'JN
41:G7)N<
w")o*D*)') +D*
?N*?N +"GLD?N
)*0L$% R!*<
w:&>&B'*?LNF*&LT3&2
&2FA-'*H+41.D'*+*#
:+*GL*#+*D41&L0A9?8D41
.#"&:$% R!*<
wc3*0L&)k+*&B*?N 
41.+*&B?LNNN)A1`['?):
$% R!*<
7. Trung tâm Điều hành Thông tin
Ÿ!*41.^
wo*+-*+M)*&"9r),N&*')*t
w!*(
Ÿ*0LA1`[&&2_D$% ^
wH'¡
Website: http://www.docs.vn Email : lienhe@docs.vn Tel : 0918.775.368
12
Website: http://www.docs.vn Email : lienhe@docs.vn Tel : 0918.775.368
wH0N
8. Các đơn vị sản xuất trực thuộc Viễn thông Yên Bái:
$% R!*-*0L&E^&2$% 
c+&2+&2FA-'**_$% <
*&$% 0L'&+)*N$%
 R!*T-)?[5)+"3F'.'?)+"39')1
2TG[:H):$%
 R!*T*e')?)$% R!*)?)*
) #5)4L:k"<
* Cơ cấu tổ chức và bộ máy quản lý của Trung tâm Viễn thông Thành phố:
Ÿ!*41.^
wo*+-*+M)*&"9r),N&*')*t
w!*(
Ÿ*0LA1`[&&2$% ^
wHHrE)AR!*+G?2llqt*H
&LGR!*N
* Cơ cấu tổ chức và bộ máy quản lý của Trung tâm chăm sóc khách hàng
Ÿ!*41.^
wo*+-*+M)*&"9r),N&*')*t
w!*(
Ÿ*0LA1`[&&2FA-'*^
wHlOu
wHLFA-'*
Các đơn vị trực thuộc Viễn thông Yên Bái có các chức năng sau:
*&2$% -FH`2?++J,+
'*+G1)?"V+Ah8$% &LG0L41.<H+
41.+'?)[*?LN$% &LG"32 T
H *'?)wLw!*+9*:G*Ah8
GL:$% &2*_$% TK
*[#4DL"0*04-4B*&B0A9
NN `[5):[:_1+#4D2
?2L"0&LG?)0LN&*<<<<
1.1.3. Các sản phẩm dịch vụ hiện tại viê
̃
n thông Yên Ba
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i đang cung cấp
S1j?LN:$% R!
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N$%   "^
waLN)L+y')1uOx?)*A
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13
Website: http://www.docs.vn Email : lienhe@docs.vn Tel : 0918.775.368
waLN)?y')1lvx?)*A
waLNˆ5&5+}aUW<<<')1vx?)*A
WA1`['?)-L&#4&,G&)D'
K?2+$% $k7-A--))A*&B'`7
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1.1.4. Kết quả kinh doanh của Viễn thông Yên Ba
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 "36 Ol~Ol~nOOu 
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TT Các chỉ tiêu KH
chủ yếu
Đơn vị
tính
Năm
2008
Năm
2009
9 tháng
đầu năm
2010
l a)*A yE qm llp us
n c*&B*) G) lp<nsP ns<Olm ln<mnv
Tr.đó:
wL G) n<qpP n<qlP unm
wo)5 G) lO<mPn ln<mpp lsv
wa&1A G) u vuul s<uuu
wˆ5&5 G) n<qpO vuvn m<Pmq
m #'?) yE qs lln
P W3&" yE ll ln
v kFA[)
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u G>42
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14

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